We start with what people think, test which arguments they find convincing, make your case where they’ll hear it, then measure what landed.
Good arguments start with what people care about.
Strong arguments often fail because they’re framed for experts, not the public. We help organizations explain their issue in terms people care about, test what resonates, and show clearly where the public stands.
THE PUBLIC
What people already think and care about.
THE ARGUMENT
Your case, in plain terms, then tested.
THE EVIDENCE
Clear data on where the public stands.
Baseline research
What do people think now?
What we doWe survey the public and the people your issue affects, then group them by shared views. Focus groups put voices to the numbers.
What you getWhere people stand, what they care about, and why.
Strategy
What case would people find convincing?
What we doDecide who needs to hear the case, which arguments to make and where to make them.
What you getA plan grounded in evidence, not assumptions.
- signature step
Message testing
Which messages work, and which backfire?
What we doWe show different messages to comparable groups of people and measure each against a control group. You see which argument wins, and by how much.
What you getThe best message, and any likely to backfire, before you spend.
Illustrative example showing the change in support for each message compared with a control group, in points. Run this one. Message A lifts support 7 points above the control group (margin of error ±1.8).Hover, tab to or tap a bar to see each result.
Message A +7 pts (±1.8) Message B +1 pt (±1.8) Message C −4 pts (±1.8) Content
What should we say, and how?
What we doBuild the case: ads, scripts and messaging drawn from what the research found.
What you getCreative built on the strongest argument.
Outreach
Who needs to hear it?
What we doPaid, earned and owned channels, clearly identified as yours, aimed at the audiences the testing identified.
What you getYour case in front of the people who need to hear it.
Did it land?
We track opinion after launch and feed the results back into the baseline.
Data support throughout
Dashboards alongside every step, built only on data collected for your project, so your team sees results as they come in.
Ask your own data.
Ask your survey results a question in plain language and get a chart back. No analyst needed. It uses only your own data, handles the weighting for you, and never shows anyone’s individual answers.
How does support for the proposal differ by region?
Support for the proposal, by region (%)
Illustrative data
Weighted results · Aggregates only · n = 2,400
Why you can trust the numbers.
- 01
Every result comes with its margin of error.
- 02
We don’t read too much into small groups.
- 03
A test tells you which message is likely to work best with the people tested. It doesn’t guarantee what happens in the real world, which is why we keep tracking after launch.
- 04
Every questionnaire is checked for leading, loaded or biased wording before it goes out.
Responsible AI
We help your team adopt AI with clear rules. We won’t use AI, or help anyone use it, to impersonate people or simulate public support.
You know AI matters. Now what?
We look at your work, data and tools, then rank the uses worth the effort.
Your reputation can’t afford a mistake.
We set clear rules for where AI is used, and check outputs for accuracy before anything goes out.
Your team isn’t on the same page.
We agree on shared tools and rules, train your people, and document everything.
Proven, not promised: every tool we build is measured against a clear baseline.
Where should we start?
Begin with a baseline study or bring us in for the whole process. Tell us what you’re working on.