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A DATA SCIENCES COMPANY

Public debate works better when people are actually heard. We find out what matters to them, test which arguments connect, and make your case.

Some messages backfire. We find out first.

We test your messages against a control group before launch, so you know which ones help your case and which ones hurt it.

Illustrative example showing the change in support for each message compared with a control group, in points.
Run this one. Message A lifts support 7 points above the control group (margin of error ±1.8).

Hover, tab to or tap a bar to see each result.

Message A+7 pts (±1.8)
Message B+1 pt (±1.8)
Message C−4 pts (±1.8)
THE PROCESS

For organizations whose case needs to be heard.

Did it land?Tracking feeds back into 01
  1. 01
    Baseline research
    What do people think now?
  2. 02
    Strategy
    What case would people find convincing?
  3. 03
    Message testing
    Which messages work, and which backfire?
    signature step
  4. 04
    Content
    What should we say, and how?
  5. 05
    Outreach
    Who needs to hear it?
  6. Then we measure what landed, and start again at 01.
APPROACH

How we work

  1. Tested before you spend

    We test your message before you put budget or reputation behind it.

  2. Built for deadlines

    Fast enough for the news cycle, rigorous enough to stand up to scrutiny.

  3. We show our work

    You see how we reached an answer, and what the data can’t tell you.

  4. Responsible AI

    We use AI where it strengthens the evidence, and help your team adopt it responsibly.

Our approach
PROOF

Work we can show

Homes and Growth Coalition

Finding common ground on housing

Canadians judge housing by what it costs, not how much gets built.

Read the case
One of Canada’s largest insurers

Making the case for climate adaptation

A climate adaptation case built on how Canadians actually see the risk.

Read the case
A global apparel brand facing public concern over animal welfare

Finding the message that would have backfired

One message worked. One would have backfired. We caught it first.

Read the case

Browse the case studies

INSIGHTS

What the evidence shows

September 18, 2023

Addressing Canada’s housing affordability crisis

Most Canadians worry about housing costs, especially younger renters. We asked which policies they think would help, and who should decide on zoning.

Read more
March 15, 2023

How safe do Canadians feel in their communities?

Most Canadians feel safe where they live, but they’re split on whether it’s getting better or worse.

Read more

All insights

Need to know where the public stands?

Tell us what you’re working on. We’ll tell you what the evidence can do.

Get in touch